Lab-grown diamonds · Private design consultations
Aurele Fine Jewelry

An Aura
of Brilliance

Lab-grown diamond jewelry composed with the restraint of a modern maison. Explore luminous rings and enduring essentials, or shape a piece entirely your own.

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Insured deliveryPlanned launch policy
30-day returnsFor eligible pieces
Lifetime careTerms in development
Private guidanceVirtual appointments
The collection

Find your light

Fifteen lab-grown diamond pieces across rings, earrings, necklaces and bracelets. Explore metal-specific views and an interactive 3D study of every piece.

Preparing the collection…
Our story

Light, made eternal

Novaura joins NOVA — the spectacular burst of a star — with AURA, the glow surrounding something extraordinary. Together, they describe a diamond: light made wearable.

Our diamonds are grown above ground through science, patience and precision. They carry the same carbon crystal structure, fire and hardness as mined diamonds, with a story shaped by innovation rather than extraction.

Made above groundLab-grown diamonds
Designed to endureModern heirloom proportions

Novaura Carat was founded by Viren Shah in Jersey City, New Jersey, on a simple belief: a diamond should be judged by its beauty and its certification — not by its markup. Working directly with growers and manufacturers, the house offers certified lab-grown diamonds at honest prices, and stands behind every piece with private, one-on-one guidance from first sketch to final polish.

— Viren Shah, Founder

Signature service

Design your ring

Choose your setting, your diamond, your metal — the Brilliant Earth-style atelier experience, with every angle photographed in 360°.

CREATE YOUR OWN — OPEN ATELIER

Opens in a new tab · 3 steps · Live price as you design

The Aurele library

Buy with clarity

I

The 4Cs

Cut shapes brilliance. Color grades the absence of tint. Clarity considers internal and surface features. Carat measures weight—not beauty.

II

Lab-grown & mined

Lab-grown diamonds have the same carbon crystal structure as mined diamonds. Their origin differs: one forms in a controlled facility, the other is extracted from the earth.

III

Shape language

  • Round: classic maximum brilliance
  • Oval: elongated and luminous
  • Pear: directional and distinctive
  • Emerald: architectural, hall-of-mirrors light
Insured shipping

Complimentary delivery, insured through receipt, planned for launch.

30-day returns

Planned for eligible, unworn, non-custom pieces.

Lifetime warranty

Planned for qualifying manufacturing defects; final terms pending.

Complimentary resize

One resize planned for eligible ring styles.

Private guidance

Virtual consultations for stones, proportions and custom design.

Concierge notes

Frequently asked

Are lab-grown diamonds real diamonds?

Yes. They share the same carbon crystal structure and essential physical and optical properties as mined diamonds. The difference is origin.

How do I find my ring size?

Use a ring that already fits and measure its inside diameter in millimeters, or request professional sizing before ordering.

Can I engrave my ring?

Engraving is available on eligible styles. Character limits and final pricing will be confirmed before checkout.

What does conflict-free mean here?

The house plans to use lab-grown diamonds rather than mined stones and to document supplier standards. Formal guarantees will publish after supplier verification.

What certification comes with my piece?

Every center stone arrives with its independent laboratory certification, documenting carat weight, color, clarity and cut — so the stone in your hand matches the stone on paper.

Can I see a piece in person before buying?

Yes. We are based in Jersey City, NJ, and serve the New York City metro area. Book a private appointment and we can arrange an in-person viewing — inspect the piece, review its certification, and take your time before deciding.

What is your return policy?

We plan 30-day returns on eligible, unworn, non-custom pieces. Final terms will be published at launch — see our policies section for the latest.

Do you ship outside NJ/NYC?

Yes — we ship insured, USA-wide, with every parcel covered through receipt.

How do custom orders work?

Design your ring step by step in our Create Your Own atelier with live pricing as you go, or choose “Custom design” in the appointment form and describe what you are dreaming of. Custom pieces are made to order, and every detail is confirmed with you before production begins.

Where are you located? Do you serve New York City?

We are based in Jersey City, NJ — just across the river from Manhattan — and serve the full New York City metro area. We also ship insured anywhere in the USA.

How do I pay?

Share your details at checkout and our concierge team will reach out to arrange secure payment and insured delivery \u2014 or arrange everything personally during a private consultation.

Private appointment

Your piece begins with a conversation

Tell us what you are imagining — your request goes straight to our concierge, who will be in touch to arrange your private consultation.

Contact us

At your service, around the clock

Viren Shah

virens19940103@gmail.com(201) 503-6433

Open 24 hours