The 4Cs
Cut shapes brilliance. Color grades the absence of tint. Clarity considers internal and surface features. Carat measures weight—not beauty.
Lab-grown diamond jewelry composed with the restraint of a modern maison. Explore luminous rings and enduring essentials, or shape a piece entirely your own.
Fifteen lab-grown diamond pieces across rings, earrings, necklaces and bracelets. Explore metal-specific views and an interactive 3D study of every piece.
Novaura joins NOVA — the spectacular burst of a star — with AURA, the glow surrounding something extraordinary. Together, they describe a diamond: light made wearable.
Our diamonds are grown above ground through science, patience and precision. They carry the same carbon crystal structure, fire and hardness as mined diamonds, with a story shaped by innovation rather than extraction.
Novaura Carat was founded by Viren Shah in Jersey City, New Jersey, on a simple belief: a diamond should be judged by its beauty and its certification — not by its markup. Working directly with growers and manufacturers, the house offers certified lab-grown diamonds at honest prices, and stands behind every piece with private, one-on-one guidance from first sketch to final polish.
— Viren Shah, Founder
Choose your setting, your diamond, your metal — the Brilliant Earth-style atelier experience, with every angle photographed in 360°.
Opens in a new tab · 3 steps · Live price as you design
Cut shapes brilliance. Color grades the absence of tint. Clarity considers internal and surface features. Carat measures weight—not beauty.
Lab-grown diamonds have the same carbon crystal structure as mined diamonds. Their origin differs: one forms in a controlled facility, the other is extracted from the earth.
Complimentary delivery, insured through receipt, planned for launch.
Planned for eligible, unworn, non-custom pieces.
Planned for qualifying manufacturing defects; final terms pending.
One resize planned for eligible ring styles.
Virtual consultations for stones, proportions and custom design.
Yes. They share the same carbon crystal structure and essential physical and optical properties as mined diamonds. The difference is origin.
Use a ring that already fits and measure its inside diameter in millimeters, or request professional sizing before ordering.
Engraving is available on eligible styles. Character limits and final pricing will be confirmed before checkout.
The house plans to use lab-grown diamonds rather than mined stones and to document supplier standards. Formal guarantees will publish after supplier verification.
Every center stone arrives with its independent laboratory certification, documenting carat weight, color, clarity and cut — so the stone in your hand matches the stone on paper.
Yes. We are based in Jersey City, NJ, and serve the New York City metro area. Book a private appointment and we can arrange an in-person viewing — inspect the piece, review its certification, and take your time before deciding.
We plan 30-day returns on eligible, unworn, non-custom pieces. Final terms will be published at launch — see our policies section for the latest.
Yes — we ship insured, USA-wide, with every parcel covered through receipt.
Design your ring step by step in our Create Your Own atelier with live pricing as you go, or choose “Custom design” in the appointment form and describe what you are dreaming of. Custom pieces are made to order, and every detail is confirmed with you before production begins.
We are based in Jersey City, NJ — just across the river from Manhattan — and serve the full New York City metro area. We also ship insured anywhere in the USA.
Share your details at checkout and our concierge team will reach out to arrange secure payment and insured delivery \u2014 or arrange everything personally during a private consultation.
Tell us what you are imagining — your request goes straight to our concierge, who will be in touch to arrange your private consultation.
Viren Shah
virens19940103@gmail.com(201) 503-6433
Open 24 hours